AI in Marketing

9 Min Read

onFebruary 12, 2026

Loblaw Integrates PC Express Into ChatGPT—First Canadian Grocer to Turn Conversational AI Into Direct Sales Channel

Canada’s largest grocery chain just embedded its entire commerce stack inside a chatbot. Loblaw’s PC Express integration with…

8 Min Read

Artur Markus

onFebruary 4, 2026

ChatGPT’s Market Share Drops to 61.3% as Gemini Surges 237% Year-Over-Year—The AI Chatbot Monopoly Era Ends

ChatGPT lost 25 percentage points of market share in 12 months. The company that ate its lunch isn’t a startup—it’s Google, the…

10 Min Read

Artur Markus

onJanuary 26, 2026

Microsoft Copilot Checkout Launches with PayPal, Shopify, and Stripe Integration: Shopping Sessions 33% Shorter, Purchases Up 194%

Microsoft just weaponized its conversational AI into a transaction layer—and the early numbers suggest a fundamental shift in how e-commerce…

10 Min Read

Artur Markus

onJanuary 22, 2026

TII’s Falcon-H1R 7B Outperforms 47B Models on Math Reasoning While Running on a 16GB Laptop

A 7-billion parameter model just scored 88.1% on AIME-24 math reasoning, beating models with 47 billion parameters. The parameter count arms…

12 Min Read

Artur Markus

onJanuary 17, 2026

Google Launches Universal Commerce Protocol: Open Standard Backed by Shopify, Walmart, Visa, and Mastercard Enables AI Agents to Execute Purchases Across Any Retailer Without Custom Integrations

Six days ago, Google announced the infrastructure layer that makes AI-powered shopping actually work at scale—and they convinced Visa,…

8 Min Read

Artur Markus

onJanuary 13, 2026

Apple Confirms $1 Billion Annual Google Gemini Deal: 1.2 Trillion Parameter Model Powers Siri After In-House AI Delays

Apple’s $1 billion annual payment to Google for AI infrastructure confirms what the industry whispered for two years: the world’s…

10 Min Read

Artur Markus

onJanuary 7, 2026

Calibrated Confidence Prompting: The Silent Shift from Asking Better to Trusting Smarter

Everyone’s arguing prompt engineering is dead. Meanwhile, engineers who actually ship LLMs to production discovered something more…

10 Min Read

Artur Markus

onJanuary 6, 2026

The Arena Manipulation Economy: How Meta’s Llama 4 Scandal Exposed the $10B Industry Built on Leaderboard Gaming—And Why Your Model Selection Strategy Is Broken

Your enterprise just bet millions on a leaderboard ranking that was deliberately engineered to deceive you. The model you evaluated…

9 Min Read

Artur Markus

onJanuary 1, 2026

The AI Model Aggregator War: Why OpenRouter’s 136 Trillion Token Routing Empire Just Made Your Single-Provider API Strategy Obsolete

The numbers don’t lie: while you debated OpenAI vs Anthropic, one platform quietly routed more tokens than both combined—and your API…

11 Min Read

Artur Markus

onDecember 30, 2025

The Self-Graded Test Crisis: Why AI Labs Funding Their Own Benchmarks Just Turned Model Comparisons Into Marketing Theater

The benchmark scores you’re using to select AI models are probably fabricated. Not in a legal sense—but in every way that matters to…

AI in Marketing

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