AI in Marketing

8 Min Read

onJanuary 13, 2026

Apple Confirms $1 Billion Annual Google Gemini Deal: 1.2 Trillion Parameter Model Powers Siri After In-House AI Delays

Apple’s $1 billion annual payment to Google for AI infrastructure confirms what the industry whispered for two years: the world’s…

10 Min Read

Artur Markus

onJanuary 7, 2026

Calibrated Confidence Prompting: The Silent Shift from Asking Better to Trusting Smarter

Everyone’s arguing prompt engineering is dead. Meanwhile, engineers who actually ship LLMs to production discovered something more…

10 Min Read

Artur Markus

onJanuary 6, 2026

The Arena Manipulation Economy: How Meta’s Llama 4 Scandal Exposed the $10B Industry Built on Leaderboard Gaming—And Why Your Model Selection Strategy Is Broken

Your enterprise just bet millions on a leaderboard ranking that was deliberately engineered to deceive you. The model you evaluated…

9 Min Read

Artur Markus

onJanuary 1, 2026

The AI Model Aggregator War: Why OpenRouter’s 136 Trillion Token Routing Empire Just Made Your Single-Provider API Strategy Obsolete

The numbers don’t lie: while you debated OpenAI vs Anthropic, one platform quietly routed more tokens than both combined—and your API…

11 Min Read

Artur Markus

onDecember 30, 2025

The Self-Graded Test Crisis: Why AI Labs Funding Their Own Benchmarks Just Turned Model Comparisons Into Marketing Theater

The benchmark scores you’re using to select AI models are probably fabricated. Not in a legal sense—but in every way that matters to…

10 Min Read

Artur Markus

onDecember 24, 2025

The 8-Second Wall: Why AI Video Generation Is Hitting a Memory Bottleneck That No Amount of Training Can Fix

Google just shipped the most realistic AI video generator ever made, and nobody’s talking about the elephant in the room: it still…

Human and AI

4 Min Read

Artur Markus

onDecember 15, 2025

Why Your Team Keeps Starting and Abandoning Projects (And It’s Not About Execution)

Something satisfying happens when you stop to think about why you do what you do.

14 Min Read

Artur Markus

onDecember 2, 2025

When AI Cannot Explain Itself: The Hidden Cost of Neural Network Opacity

What happens when an AI system refuses to explain its decisions—and your career depends on the answer?

4 Min Read

Artur Markus

onSeptember 26, 2025

Why the Shift from Benchmark Scores to Real-World Usability is Redefining AI Model Comparisons in 2025

What if everything you think you know about choosing the best AI is already outdated? In 2025, industry insiders are abandoning the numbers…

4 Min Read

Artur Markus

onSeptember 14, 2025

Why the Shift from Benchmark Scores to Real-World Usability is Reshaping AI Model Comparisons in 2025

Are you still letting AI leaderboard scores dictate your tech stack? You might be backing the wrong horse as the true determinants of…

AI in Marketing

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